While social media is awash with 'calm down it's only October' memes, here at Absolute we know that in the world of marketing, it's Christmas all year round.

You see, the development of any large gifting campaign should begin before the current campaign has even been released. From initial concept to final product, gifting is a considered process that takes time to form.

So how do you keep up in a world where Valentine's is in October and Hallowe'en is in May? Absolute hold the key and we will soon be releasing our Calendar designed specifically to help you plan throughout the year. We will also have bespoke moodboards available for inspiration when the dates fall - you can ensure you get one by clicking subscribe at the bottom of the page.